During the campaign, we managed to gain over 6.000.000 views. As amazing as that is, most of the views we generated were from users and audience who posted and shared the video themselves. This made the video go viral. The video also gained an incredible 63,507,392 impressions, 1,909,284 reaches, and over 105,000 positive engagements. The involvement of users and audience spreading the video helps prove our point that small things do indeed matter.