UOB Indonesia - Project Bounche

Client:

UOB Indonesia

Year:

2024

Services:

Social Media Maintenance
Media Plan and Buying
Content Productions

United Overseas Bank (UOB) is a major bank based in Singapore, with a strong presence across Southeast Asia. UOB has a significant regional footprint, with operations in 19 countries, particularly in Southeast Asia and East Asia. UOB’s core values emphasize integrity, responsibility, and the provision of long-term on building the future of ASEAN.

“The Arts of Tomorrow”
14th Painting of The Year Digital

UOB Indonesia proudly presents annual painting competition and national art “Painting of the Year” (POY). The exhibition, which firstly initiated in Singapore in 1982, is part of UOB Indonesia Corporate Social Responsibility (CSR), which focus on arts. POY is UOB’s regional dedication and support to the development of arts, particularly painting.

To complement the event, we’ve strategically leveraged social media to develop digital video and a content series that guide the audience toward envisioning the message of POY it self.

UOB Expert Talks
The Industry Insights

UOB’s deep understanding of the regional market dynamics, regulatory environments, and economic trends positions it as a preferred banking partner for many businesses across Asia.

UOB has a strong regional footprint, especially in Southeast Asia, including markets such as Singapore, Malaysia, Thailand, Indonesia, and Vietnam. This extensive network allows UOB to offer unique insights into regional economic trends, industry developments, and cross-border opportunities.

We made a talk show featuring experts discussing industry insights providing expert analysis and insights into the global economy, industry-specific trends, market dynamics, and business strategies. The show's goal is to simplify complex economic concepts and translate them into actionable insights for business leaders, entrepreneurs, policymakers, and the general public.

“The Symbol of Meaningful Journey”
Eid Collateral Design

In anticipation of Eid al-Fitr 2024, UOB plans to develop a Key Visual and an animated version for use in money packets, animated greeting videos, and other digital collateral adaptations.

The designed greeting cards utilized across all regions where UOB operates, including Indonesia, Singapore, Malaysia, and Brunei. It has distributed as corporate Eid cards and merchandise to UOBI staff at headquarters and branches, as well as to customers, regulators, and stakeholders to enhance the positive relationships.

Do Invest by Yourself (D.I.Y)
Animated Illustration Series for UOBI YouTube

UOB has a strong commitment to enhancing financial literacy among its customers and the broader community. By providing accessible content on investment strategies and sustainability, UOB can help its audience make more informed decisions, align with sustainable practices, and build long-term wealth. Additionally, as a bank that emphasizes responsible banking and sustainable finance, UOB is well-positioned to educate its customers on how to integrate sustainability into their financial strategies.

We made animated illustration video series that is light and easy to digest under the UOB platform on YouTube, focusing on investment tips and sustainability, creating content that aims to educate, engage, and empower viewers by combining two critical areas: smart investing and sustainable practices.