POCARI SWEAT's digital strategy focuses on maximizing its presence on key platforms, across various focus areas including Fever (Medical), Sportainment, Ramadan, and Youth Segments. 

By creating digital plan that aligns with these diverse unique interests and needs, we can effectively engage users, strengthen POCARI SWEAT’s brand credentials, and drive awareness across all target areas.

POCARI SWEAT Bintang SMA, Indonesia’s 1st online talent search for Senior High School students, celebrates all forms of talent, passions, and dreams.

To answer the challenge of increasing brand awareness among youth and boosting participation through digital submissions every year, we have developed a dynamic digital strategy that covers every phase of the campaign.

From the school roadshows and the submission phase, TOP50, TOP7, to the grand final, our strategy is tailored to effectively reach and engage our target audience on social media.

Our approach includes a comprehensive content strategy, amplification and publicity plans, strategic content distribution, engaging video content development, and effective website management to ensure consistent engagement and maximize participation.

When you get a fever, your body temperature rises, leading to sweating and severe dehydration. To position Pocari Sweat as the preferred ION supply drink for rehydration during fever, we’ve developed a strategic plan to raise awareness and drive conversation.

Our approach includes engaging both the community and experts, as well as launching the “Momspiration” initiative to educate moms on choosing POCARI SWEAT as a reliable solution during fever, ultimately when the dehydration signs appear.