Garmin Indonesia: Engineered on the inside for life on the outside

Client:

Garmin Indonesia

Year:

2018-2019

Services:

Social Media Maintenance
Content Development

Wearables devices: Smartwatch makes your life easier when it comes to checking your notifications without pulling out your smartphone. They can be great fitness companions and able to track down several health indicators on your body. Garmin Smartwatches have become a fashion statement and a MUST have for the Indonesian sports enthusiasts. The market share grow significantly in the past years, Garmin decided to strengthen the brand’s positioning and consistently create visibility of their products.

Broaden the audiences

Garmin's smartwatch is often used by sports enthusiasts for tracking vital signs or data related to their health and fitness, location or even his/her biofeedback indicating emotions. On the other hand, Garmin also releases several products focusing on fashion and lifestyle to attract more young audiences with a wide range of interests and demographics.

Objectives

Increase brand awareness through social media channels and create more direct engagement with the runner communities and sports enthusiast. Showcasing how the product can help them to achieve their target/goals and participate in sports events to have a direct engagement between brands and communities.

Our Solutions

80% SPREADING AWARENESS

GARMIN social media content will guide the audience to explore and achieve every daily challenge that they want to conquer, encourage them to elevate themselves to reach the new level of sports.

20% CREATING ENGAGEMENT

Tap into the local sports community to increase grassroots engagement, educate product features and increase purchase consideration.