Wuling Indonesia - Project Bounche

Client:

Wuling Indonesia

Year:

2023

Services:

Social Media Maintenance
Digital Campaign
SEO Services
Media Placement
Video Production
Data Warehouse
Website Development

Wuling Motors Indonesia has been making waves since 2015, bringing innovative vehicles to the Indonesian market. As part of the SAIC-GM-Wuling (SGMW) family, Wuling's digital platforms are all about keeping people updated on the latest products and promoting sustainability with their electric vehicle (EV) lineup. They connect with customers through interactive content, promotions, and event updates.

Wuling’s digital strategy focuses on building a strong online presence through social media management, a user-friendly website, and targeted digital campaigns.

By sharing engaging content, Wuling connects with its audience and keeping customers in the loop.The brand also emphasizes content creation, using videos and blogs to foster customer loyalty. Through data and analytics, Wuling continuously refines its approach, enhancing customer engagement and driving brand growth.

Customer Testimonial

We love sharing real stories from Wuling users, showing how Wuling has made a real difference, whether it's about comfort, performance, or just the little conveniences that make everyday life easier. Our goal is to inspire people to see Wuling not just as a car, but as the perfect partner for their journey.

Bijak Pangkal Gaya

“Bijak Pangkal Gaya” campaign is for Wuling Alvez highlights this popular compact SUV’s smart design, cutting-edge technology, and affordability.

With a focus on fuel efficiency, this campaign shows young buyers that they can drive a stylish, modern car without breaking the bank.

#ThisIsMyEVWay

City life can be a hassle, but Wuling Air ev makes it easier. This compact electric car is eco-friendly, compact, and perfect for urban living.

At first, there were doubts, but #ThisIsMyEVWay proved it works. Influencers shared their real experiences, leading to 500+ stories and 15 million views. Test drives and sales skyrocketed. More than the numbers, Air ev is helping people tackle city life. #ThisIsMyEVWay isn’t just a campaign, it’s changing how we move.

Wuling Tiktoktainment

Wuling’s TikTok is where the brand comes to life for a younger, diverse crowd. TikTok’s fun, dynamic nature lets us hop on trends and challenges, showcasing Wuling in creative, entertaining ways.

It's not just about showing off cars. It’s about humanizing the brand, building community, and reaching new audiences.

ABC Stories

As Indonesia’s top EV brand, Wuling is leading the charge with models like the Air ev, BinguoEV, and Cloud EV, also known as the ABC Stories. Since launching the Air ev in 2022, Wuling has gained more than 20,000 users.

Through social media, we’re helping Wuling tell these stories, showcasing their eco-friendly and innovative solutions while building a community of EV enthusiasts.