Acer Indonesia - Project Bounche

Client:

Acer Indonesia

Year:

2024

Services:

Creative Campaign
Social Media Maintenance
Website Development
SEO Services
Media Placement
Content Productions
KOL Management

The development of digital technology has inspired Acer to bring its mission, "Breaking Barrier Between People & Technology" to provide a broad and unlimited technological connection for all its customers. In addition, Acer wants to make their customers more productive, expressive and creative. Along with its range of advanced up-to-date gaming products for hardcore gamers.

Commline

We have developed unique communication strategies for each of Acer and Predator's product lines to establish distinct brand identities and help our audience easily understand the value proposition of each product. For instance, we have created the taglines "Swift: Anytime, Anywhere," "Start with Aspire," "Freedom to Explore" for the Spin series, and "It's Epic, It's Worth It" and "Cool Inside Out" for Predator products. These taglines capture the essence of each product line and resonate with our target audience.

Acerday

Acerday is a celebration of Acer and its diverse product offerings. The event features engaging activities and exclusive promotions designed to delight Acer enthusiasts. To enhance the Acerday experience, we create a dedicated landing page, visually striking assets, and key visuals for select activities.

Swift Hangout

Swift Hangout is a content program initiative designed to showcase the speed and efficiency of Acer's Swift product line. The program explores the creative minds and inspiring locations that define the Swift brand. We are responsible for conceptualizing and developing the program, writing scripts, and suggesting suitable talent to participate.

Social Media Acer

Instagram is a key social media platform for Acer and Predator. We curate engaging content, including visually appealing graphics, to foster effective communication with our audience. By highlighting product specifications and sharing relatable content, we aim to provide our audience with valuable information and inspire interest in Acer and Predator products.

Predator League

Predator League is a premier esports tournament within the APAC region, designed to identify the top teams in selected games. The tournament commences with national qualifying rounds, culminating in a showdown between the best teams in the region. Acer's involvement in Predator League extends to managing digital assets and executing comprehensive digital campaigns to maximize online visibility and engagement.

Acer For Business / ASSA

Acer For Business and Assa are initiatives launched by Acer Commercial to provide comprehensive solutions for businesses of all sizes. Bounche plays a pivotal role in these initiatives by creating key visuals, developing effective communication strategies, and supporting digital content creation for Acer For Business. Additionally, we have developed a tailored digital plan for Assa to ensure it receives maximum audience attention.

Sketch Mania

Sketch Mania is a creative social media content program initiative designed to highlight the sketching and drawing capabilities of the Spin series. The program explores cultural heritage and the diverse styles of renowned illustrators. We are responsible for conceptualizing and developing the program, writing scripts, suggesting suitable talent, and overseeing the production of program videos.