Millennials are taking over the digital world, and they love their coffee. MAXX Coffee connects with its young and vibrant audience through the latest digital platforms, using fun and trendy activities to generate engagement
Social Media Campaign
While simultaneously encouraging the youth to embrace our national heritage, MAXX Coffee held campaigns celebrating national days, such as Kartini Day, Batik Day, and Youth Pledge Day (and many more). These campaigns managed to gain interest and engagement from the vast audience.
Social Media Maintenance
In engaging with millennials, MAXX Coffee used various fun ways to keep them interested. Interesting interactive content such as quizzes, mini games and mini videos have been well-received among the audience. Engagement Rate has increased up to 600% from 2015 to 2016, along with a 225% increase in number of followers, and we are committed to keep improving to be the best and preferred coffee shop in digital channels.
Our Objective
As an Indonesian coffee shop which associates itself with millennials, MAXX Coffee keeps up with them by engaging through the latest digital platforms.
Considering the age range of the audience, MAXX Coffee constantly uses creative ways to entertain and engage with the young and dynamic audience, starting from mini-games, quizzes and campaigns.
Our Objective
As an Indonesian coffee shop which associates itself with millennials, MAXX Coffee keeps up with them by engaging through the latest digital platforms.
Considering the age range of the audience, MAXX Coffee constantly uses creative ways to entertain and engage with the young and dynamic audience, starting from mini-games, quizzes and campaigns.
Social Media Campaign
While simultaneously encouraging the youth to embrace our national heritage, MAXX Coffee held campaigns celebrating national days, such as Kartini Day, Batik Day, and Youth Pledge Day (and many more). These campaigns managed to gain interest and engagement from the vast audience.
Social Media Maintenance
In engaging with millennials, MAXX Coffee used various fun ways to keep them interested. Interesting interactive content such as quizzes, mini games and mini videos have been well-received among the audience. Engagement Rate has increased up to 600% from 2015 to 2016, along with a 225% increase in number of followers, and we are committed to keep improving to be the best and preferred coffee shop in digital channels.
