Singapore Airlines - Project Bounche

Client:

Singapore Airlines

Year:

2023

Services:

Social Media Maintenance
Content Development

Singapore Airlines is Singapore’s national airline, known for its premium services and exceptional in-flight experience. Operating from Changi Airport, it flies to global destinations with luxury cabins like first-class suites and business class, along with economy options. The airline is recognized for its excellent customer service and is a member of the Star Alliance.

Our objective with Singapore Airlines' social media ID channels is to effectively communicate the airline's World Class Service, promotions, travel fairs, membership benefits, and other relevant information to the target audience.

We focus on increasing engagement and ensuring the content resonates with the target audience while maintaining the brand’s image. We achieve this through engaging content formats like KOL collaborations, user-generated content, tips & trivia, while running regular campaigns, programs, and giveaways to boost awareness, engagement, and followers.    

Singapore Airlines X Tourism Western Australia

In response to the travel restrictions during the pandemic, we are excited to launch an integrated digital communications campaign to reimagine the allure of Western Australia and revive the excitement of travel.

The campaign addresses the longing for adventure and exploration that many have experienced while unable to travel. By leveraging video content, Instagram filters, a social media content series, and KOL collaborations, we aim to reignite wanderlust and showcase Western Australia as a must-visit destination.

With Singapore Airlines, we invite audiences to look forward to their next adventure with the hashtag #AdventureAwaits, promising a return to memorable travel experiences once borders reopen.

Singapore Airlines X Tourism Western Australia

With Singapore Airlines, we invite audiences to look forward to their next adventure with the hashtag #AdventureAwaits, promising a return to memorable travel experiences once borders reopen.