Häagen-Dazs’ social media highlights premium quality and indulgent experience by producing appealing content to evoke cravings and generating buzz among our audience.

To effectively reach our target audience on social media, we should tailor our content to align with their digital behavior. For our brand's social media presence, we can focus on Instagram, TikTok, and Facebook. These platforms are ideal for engaging with our audience and driving brand awareness.

To generate buzz, especially among those who search for culinary topics, Instagram and TikTok are key—particularly for younger generations. When influencers, chefs, and foodies talk about and review ice cream and desserts, close-up shots on these platforms create a visually immersive experience that resonates with our audience.