Changi Airport Singapore - Project Bounche

Client:

Changi Airport

Year:

2024

Services:

Social Media Maintenance
Creative Campaign
KOL Management
Content Development

Changi Airport is one of the world’s most awarded airports, consistently recognized as the Best Airport in the World. With its world-class shopping, diverse dining options, attractions, and year-round activities, Changi Airport ensures a seamless and memorable experience for all passengers and visitors.

Dari Mata Turun ke Changi

As you explore social media for inspiration, something captivating draws your attention—Changi Airport. Every post feels like an invitation to discover all that Changi Airport has to offer. Let your eyes guide you to Changi Airport!

We’ve created three campaign videos centered around a unique first-person perspective, immersing the audience in the experiences of a family, a couple, and a group of friends at Changi Airport. Through their eyes, viewers embark on a journey filled with heartwarming moments and hidden gems that Changi Airport offers.

To complement the campaign, we’ve strategically leveraged social media to develop digital activities and a content series that guide the audience toward envisioning quality time at Changi Airport.

Janji ke Changi

Following the success of the previous campaign, "Janji ke Changi" was launched during the pandemic to keep Changi Airport close to people’s hearts despite travel restrictions.

The campaign invited everyone to make a simple yet meaningful promise: to visit Changi Airport together with their loved ones once the pandemic was over.

This initiative resonated deeply with the public, generating widespread participation with over 15,000 submissions in the digital activity. People eagerly made promises, creating a sense of anticipation and ensuring Changi Airport remained present in their minds during such a challenging time.

Changi Airport seeks to become the top transit hub for Indonesian travelers by raising awareness of its connectivity and positioning itself as more than just an airport.

To achieve this, we execute end-to-end marketing campaigns, activities, and social media content designed to spark interest in both Changi Airport and Jewel Changi Airport. These efforts include seasonal campaigns that strengthen Changi Airport’s role as a key travel destination and transit hub.

Changi Dekat di Hati

Launched during the pandemic, when international travel was on hold, the "Changi Dekat di Hati" campaign was crafted to create a memorable experience that brings people closer to Changi Airport, even when they couldn't be there in person.

At the heart of the campaign is a touching music video collaboration with NKCTHI, which attracted over 3 million views. The video features a letter exchanged between long-distance friends, reminiscing about the many stories that unfolded at Changi Airport and how it remains close to their hearts, even now.

Complementing this are engaging content series and interactive posts, along with a campaign activity encouraging people to write a letter to Changi—all designed to keep Changi Airport cherished in people’s memories during a time when physical travel was limited. 

Travel Journal

As part of Changi Airport’s initiative to inspire travel enthusiasts to explore both Changi and the world, we oversee and update the Travel Journal microsite.

To promote the platform, we executed a series of strategic campaign activities, including video promotions and influencer takeovers, aimed at increasing visibility and driving traffic to the microsite, encouraging travelers to explore Changi Airport and share their own journeys.