With Nissan’s wide range of vehicles, it was important that Nissan display and promote each of its vehicles according to their own personas. In promoting each of their vehicles, Nissan and Bounche launched a series of campaigns and activities which was presented through all of their digital assets.

Nissan have launched various campaigns themed specifically for particular vehicles. Whether it’s a global or local campaign, Nissan’s digital platforms are where they took place.  GT Academy is a prime example of the several global Nissan campaigns which were locally controlled by Nissan Indonesia. “Sopir Keluarga” is also a great example of a locally produced video campaign which became viral in regional countries, generating a great number of engagements.

Nissan Indonesia holds a number of digital assets including their social medias, namely Facebook, Twitter, Instagram and Youtube. Through these channels, Nissan interacted and engaged with their audience through informative and creative content. Nissan also managed a 24 hour response center with their social medias, which won them the Most Socially Devoted Brand ahead of their automotive competitors, according to SocialBaker 2nd Quarter 2016.