CIMB Niaga aimed to launch it’s new brand positioning in 2017. Together with Bounche, CIMB Niaga planned to launch 4 TVC and digital videos for 4 of CIMB Niaga's main target segments.
FORWARD YOUR DREAMS
For CIMB Niaga's youth segment audience, “Forward” was communicated in a way which is relevant to the youth. The audios and visuals matched CIMB Niaga's ambitions for their young audience, using vibrant colors and music to portray exciting passion. Encouraging the young audience to forward their dream.
FORWARD YOUR FUTURE
In building a brighter future, most families need a little support. CIMB Niaga have always been there to help families achieve their ideal future. This video pictured slices of valuable family moments, creating a warm family feel to encourage families to forward their future.
FORWARD MESSAGE
“Forward”, CIMB Niaga's new brand promise came with a new brand image which was moving towards a more young and edgy look, setting them apart from other well-known banks. The new message was to be implemented into all of their segment audiences.
FORWARD YOUR BUSINESS
Another of CIMB Niaga's main target segments are people of business. The video illustrated the passion and hard work that is devoted to grow a business. CIMB Niaga's forward message was incorporated within the video, both in the pictures and words. Highlighting a sense of dedication to motivate the audience to forward their business.
FORWARD YOUR ACHIEVEMENT
CIMB Niaga’s priority segment have always been an integral part of their customers. With the preferred services CIMB Niaga offers to them, the video represents the celebration of the success they have reached, allowing them to continue their success and forward their achievement.
FORWARD MESSAGE
“Forward”, CIMB Niaga's new brand promise came with a new brand image which was moving towards a more young and edgy look, setting them apart from other well-known banks. The new message was to be implemented into all of their segment audiences.
FORWARD YOUR DREAMS
For CIMB Niaga's youth segment audience, “Forward” was communicated in a way which is relevant to the youth. The audios and visuals matched CIMB Niaga's ambitions for their young audience, using vibrant colors and music to portray exciting passion. Encouraging the young audience to forward their dream.
FORWARD YOUR BUSINESS
Another of CIMB Niaga's main target segments are people of business. The video illustrated the passion and hard work that is devoted to grow a business. CIMB Niaga's forward message was incorporated within the video, both in the pictures and words. Highlighting a sense of dedication to motivate the audience to forward their business.
FORWARD YOUR FUTURE
In building a brighter future, most families need a little support. CIMB Niaga have always been there to help families achieve their ideal future. This video pictured slices of valuable family moments, creating a warm family feel to encourage families to forward their future.
FORWARD YOUR ACHIEVEMENT
CIMB Niaga’s priority segment have always been an integral part of their customers. With the preferred services CIMB Niaga offers to them, the video represents the celebration of the success they have reached, allowing them to continue their success and forward their achievement.
